AmirrOnru9

In June 2020, while incarcerated, I became the father to my ninth and final child. In those moments of reflection, I decided to create something greater than myself - a brand and a movement that would carry forward my legacy for my five sons and four daughters.

While writing down my children's names in chronological order, I discovered something powerful:

• From my five sons from oldest to youngest - ZachAry, JereMiah, GabrIel, ZamaRian, and ZacaRie - the fifth letters spelled out: A.M.I.R.R.
• From my four daughters from oldest to youngest - ZoOey, ZaNiylah, PaRhys, and ZhUri - the third letters spelled out: O.N.R.U.

Together, this became Amirr Onru.

Upon my release in December 2021, I officially formed AmirrOnru LLC, launching a clothing and fragrance line under the name. Today, Amirr Onru is already gaining momentum locally, selling strongly and connecting with people who value authenticity, originality, and legacy.

What makes this brand truly unique is its foundation: it is the first and only brand in the world created organically from the names of children. Even deeper, when unscrambled, AmirrOnru becomes "AnuMirror", which means "A reflection of self." This is not just fashion

- it is identity, empowerment, and vision.